Sara (Jean) Butler sells custom, refurbished furniture from her adopted city of Denver, CO. Her items straddle the sweet spot between mid-century modern and contemporary. mixing bright colors with classic designs. I created a logo and collateral she uses to attract customers. The resulting design was heavily inspired by her products — borrowing the mix between old and new, as well as the color palette — and worked perfectly with fliers that capture the 1960's aesthetic.
The challenge — and opportunity — came in creating something that was nostalgic but new.